Clarke believes the spammy submissions are coming from people looking to make a quick buck and who found Clarkesworld and other publications through "side hustle" influencers and websites. One website, for example, is loaded with SEO bait articles and keywords around marketing, writing, and business and promises to help readers make money quickly. The article encourages readers to use AI tools to help them and includes affiliate marketing links to Jasper, an AI writing software.

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